Did you know that choosing between wax and pomade in the salon sometimes takes longer than the styling itself? One wrong choice immediately leads to dissatisfied customers.
This collection solves the frustrations of hairdressers and home users: always quickly find the right hold, shine, or matte finish. Avoid endless trial and error — get the result you want straight away.
Choose quickly: what really works?
- If you are looking for long-lasting hold and shine, choose a classic beeswax such as Murray's Pommade Bees Wax, because it provides strong, long-lasting hold.
- If you want a matte, casual finish, choose a styling clay such as Dapper Dan Ultra Matte Clay 100ml.
- If you want instant shine with easy restyling, choose a spray wax such as Goldwell Stylesign Dry Spray Wax 150ml, because it provides flexible fixation without stickiness.
- If you want to fix hair quickly with a light shine, a pommade such as KIS Keramen Pom8 150ml works practically on the shop floor.
- As a safe choice for daily use, Reuzel Pomade Rood is the most popular choice: neat shine, easy to wash out.
The problem
In practice, styling products are often chosen incorrectly: too much shine for matte looks, too little hold for thick hair, or products that are difficult to wash out. This causes wasted time, disappointment, and restyling.
Why people choose incorrectly
What often goes wrong here: people look at well-known brands or packaging, but not at the desired result. Without focusing on the type of hold or finish, it often becomes a guessing game — resulting in far too many products in the drawer.
Types within this collection
- Shiny wax and pommade (for classic, neat styles)
- Matte clay and paste (for modern, casual looks)
- Spray wax (for working quickly and restyling)
- Styling creams (for light fixation or accent)
How do you choose the right one?
If you want to do this properly, first determine: does your customer want shine or prefer a matte finish? Is strong hold needed or flexibility? If you work quickly, choose spray or cream; for pure control, choose a strong wax or clay.
Important differences
Most hairdressers choose wax or pommade as a base. A strong beeswax (Murray's Pommade Bees Wax) offers maximum hold. Pure styling creams such as Pure Pasta 150ml provide a light structure for creative work. For ultimate matte looks, a clay (Dapper Dan Ultra Matte Clay 100ml) instantly adds volume without shine.
Comparison
Choosing within this collection
For classic customers in need of suppleness and shine, a pommade such as Murray's Pommade Nunile works well. Customers who want to restyle easily without a visible product feel choose a spray such as Bjork Spraya Vax Light Hold Spray Wax 200ml. If you want long-lasting control and easy distribution, choose Goldwell Stylesign Defining Wax 75ml.
Common mistakes
- Using too much product per session
- Choosing the wrong finish for the hair type
- Not paying attention to washability for daily use
- Combining products without considering the base finish
Who is it suitable for
The Wax & pomade collection is suitable for anyone who wants to style with purpose — from the quick barber to the home user who wants to keep their hairstyle firmly or flexibly in place, with or without shine.
Summary
Quick and effective styling starts with the right product. Those who want to be sure of the result choose a shiny pommade, matte clay, or flexible spray — tailored to the hair and desired outcome. Choose with purpose, work faster, don't waste time.
FAQ
Practical experience: advice from the shop floor
In practice, speed works best when you know immediately: this is shine, that is matte, this spray works quickly. Most salons therefore work with set favorites: clay for a relaxed look, beeswax for structure, spray wax for speed. By choosing with a purpose, you avoid time pressure and disappointment. Those who hesitate take the safe route of an all-round pommade such as Reuzel Pomade Rood.
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