Which product for real men's hair?
Call it barber-style, industrial, modern, less is more, or the masculine line by Imago. It doesn't matter, Pure stands for quality, timelessness, and reliability for your men's hair, beyond all trends.
It may be clear that the Pure men's line consists of several top products, but which one do you choose?
The products
Every man's hair is different and the perfect product is different for every man. Since you can choose from 3 different products, it is nice to already have an idea of where to start.
Each Pure hair product has its own purpose and qualities. In this article, we describe these purposes and qualities, so that you know exactly which product suits your men's hair.
After listing the different Pure men's products, we will also give you a few tips on how to best use each type.
The different properties of the Pure products
Pure Cement
The cement in the handy tin is a nicely scented paste that is comparable to Layrite. A strong hold, water-based styling cement. This product gives a clean, matte finish that stays in place all day.
Use the cement to create your own natural hairstyle or volume with extreme fullness and structure. Ultimate performance and yet easy to wash out!
Benefits
- A nice matte finish
- The hairstyle can be touched up during the day
- It gives your men's hair a natural look and does not get hard
- Strong hold for all hair types
Use
Rub a small amount of cement thoroughly between the palms of your hands until the product softens. Distribute evenly through damp or dry hair and style as desired. The drier the hair, the stronger the hold and the more matte the look.
Holds like a wax, but washes out like a gel!
Pure Pomade
The Pure Pomade is a strong hold wax with shine that is comparable to the Red Pomade by Schorem. The versatile water-based pomade has a wonderful natural scent with which you can very well determine the hold and shine yourself. In addition, you can easily wash it out at the end of the day.
Benefits
- A nice shiny finish
- Easily determine the right hold and shine yourself
- Strong hold for all hair types
- The hairstyle can be touched up during the day without losing its shine
- Easy to wash out
Use
The Pure Pomade works best when used on dry hair; for a heavy hold, first use a hairdryer to dry your hair thoroughly. For a light hold, leave the hair damp. Take an amount of Pure Pomade in your hands and distribute it well. Warm up the pomade slightly by rubbing it in your hands, after which you apply it through your hair. To style it, simply use your hands, a comb, or a brush. We recommend using a good amount of pomade and optionally combining it with some water to create a perfect style. Pure Pomade does not dry or harden, so you can restyle it all day without losing the shine.
Pure Wax
The Pure Wax is a medium hold wax with shine that is comparable to the Showtime Wax. The versatile wax with the well-known masculine scent is ideal for use on curly hair and to give the hair extra volume with a natural shine. Pure Wax does not stick and is easy to wash out.
Benefits
- A nice natural shiny finish
- Gives the hair extra volume
- Medium hold for all hair types
- Pure Wax does not stick
- Easy to wash out
Use
Put a small amount of wax on your hands. Rub the small amount of wax thoroughly between the palms of your hands so that it warms up. Apply the wax evenly to the hair and style the hair.
Tips for styling your men's hair
Every hair is different, but there are a few guidelines that can greatly help with styling men's hair.
- The best tip is to blow-dry the hair into shape before using one of the styling products. You do this by making the hair slightly damp and then working with a hairdryer and comb. Try to blow-dry some volume into the hair, this improves the hairstyle.
- When you do not want to blow-dry, it is important to make sure that the hair is towel-dry (slightly damp).
- Always warm up the chosen styling product a little between the hands.
- Distribute the Pure product through the hair from every side. Our tip for beginners is to try to create a comb-over. When this succeeds, you know that the product is well distributed through the entire hair.
- Take a comb and comb the hair into shape.
- After the hair has been styled, it is very important that the hair is no longer blow-dried.
The Pure Wax, Cement & Pomade are available in 125ml/30ml, from approximately € 3.95.
